
Zoe Elliot
- Charities, Diversity and Inclusion, Education, Leadership, Personal Development, Safeguarding
Zoe is the Head of Careers Marketing and Recruitment at the British Horseracing Authority and is currently leading the Careers Marketing Strategy for British Horseracing via the careersinracing.com brand and marketing campaign.
Zoe has over twenty years experience as a sales and marketing professional, working for a variety of governing bodies, trade associations, charities and commercial organisations handling a wide range of marketing projects.
She graduated in 1996 with an Equine Business and Marketing Degree, and subsequently went on to gain a Postgraduate Diploma in Marketing. Growing up in Cheltenham and seeing the size and professional level of the sport drew her to racing away from the other equestrian disciplines and it is a move she has never regretted, even though she continues to have a passion for all equestrian sport.
Meet the Women in Racing Mentors

Carrie Ford
- Charities, Current or Former Jockey, Emotional Resilience, Racing Yards, Racing Yards and Teams

Claire Kubler
- Bloodstock, Equine Science, Personal Development, Racehorse Trainer, Racing Yards and Teams

Dr Eleanor Boden
- Career Coaching, Charities, Diversity and Inclusion, Education, Personal Development, Safeguarding

Dena Merson
- Bloodstock, Career Coaching, Diversity and Inclusion, Emotional Resilience, Leadership, Personal Development

Eileen Harte
- Bloodstock, Charities, Leadership, Personal Development, Racing Yards and Teams

Lynn Tomkins
- Career Coaching, Change management, Diversity and Inclusion, Education, Leadership, Personal Development

Sally Rowley-Williams
- Bloodstock, Diversity and Inclusion, Equestrian Sport, Leadership, Personal Development

Rachel Flynn
- Bloodstock, Current or Former Jockey, Leadership, Legal, Racehorse Trainer, Racing Yards and Teams

Ashleigh Wicheard
- Career Coaching, Charities, Emotional Resilience, Equine Facilitated Learning, Racing Yards