
Zoe Elliot
- Charities, Diversity and Inclusion, Education, Leadership, Maternity Support, Menopause, Mentors for Mums, Personal Development, Safeguarding
Zoe is the Head of Careers Marketing and Recruitment at the British Horseracing Authority and is currently leading the Careers Marketing Strategy for British Horseracing via the careersinracing.com brand and marketing campaign.
Zoe has over twenty-five years’ experience as a sales and marketing professional, working for a variety of governing bodies, trade associations, charities and commercial organisations handling a wide range of marketing projects.
She graduated in 1996 with an Equine Business and Marketing Degree, and subsequently went on to gain a Postgraduate Diploma in Marketing. Growing up in Cheltenham and seeing the size and professional level of the sport drew her to racing away from the other equestrian disciplines and it is a move she has never regretted, even though she continues to have a passion for all equestrian sport.
Meet the Women in Racing Mentors

Yvonne Carr
- Administration, Education, Former Amateur Rider, Former Permit Holder, Personal Development, Racing Yards, Racing Yards and Teams, Working with Boards

Baroness Dido Harding
- Change management, Corporate Governance, Current or Former Jockey, Former Amateur Rider, Leadership, Politics, Working with Boards

Helena Flynn
- Corporate Governance, Education, Equestrian Sport, Leadership, Personal Development, Working with Boards

Debbie Knott
- Administration, Charities, Health and Wellbeing, Leadership, Personal Development, Racing Yards, Tech

Hetta Harris
- Education, Emotional Resilience, Leadership, Maternity Support, Mentors for Mums, Racehorse Trainer, Racing Yards, Racing Yards and Teams, Safeguarding

Ali White
- Career Coaching, Education, Maternity Support, Mentors for Mums, Personal Development, Racing Yards, Racing Yards and Teams, Safeguarding

Heather Johnson
- Education, Equestrian Sport, Leadership, Maternity Support, Mentors for Mums, Personal Development, Racing Yards, Racing Yards and Teams, Safeguarding

Cheryl Caves
- Administration, Bloodstock, Leadership, Maternity Support, Menopause, Mentors for Mums, Networking, Personal Development, Working with Boards

Dominique Tortice
- Education, Equestrian Sport, Leadership, Maternity Support, Mentors for Mums, Personal Development, Racing Yards, Racing Yards and Teams, Safeguarding

Rose Grissell
- Corporate Governance, Diversity and Inclusion, Health and Wellbeing, Maternity Support, Mentors for Mums, Safeguarding, Working with Boards

Alison Horan
- Bloodstock, Charities, Global Industry, Leadership, Marketing, Working with Boards

Anne Lambert
- Career Coaching, Charities, Corporate Governance, Leadership, Working with Boards

Carrie Ford
- Charities, Current or Former Jockey, Emotional Resilience, Racing Yards, Racing Yards and Teams

Charlotte Osborne
- Career Coaching, Corporate Governance, Education, Equestrian Sport, Leadership, Personal Development, Safeguarding

Chloe Martin
- Bloodstock, Charities, Education, Leadership, Media, Personal Development, Safeguarding, Working with Boards

Claire Kubler
- Bloodstock, Equine Science, Personal Development, Racehorse Trainer, Racing Yards and Teams

Claire Sheppard
- Bloodstock, Charities, Corporate Governance, Education, Leadership, Politics, Racecourses, Safeguarding, Working with Boards

Clare Blakely
- Insurance, Leadership, Mentors for Mums, Networking, Personal Development, Racing Yards, Recruitment, Working with Boards

Dawn Laidlaw
- Bloodstock, Career Coaching, Diversity and Inclusion, Education, Leadership, Personal Development, Working with Boards

Dena Merson
- Bloodstock, Career Coaching, Diversity and Inclusion, Emotional Resilience, Leadership, Personal Development

Di Farrell-Thomas
- Change management, Corporate Governance, Diversity and Inclusion, Education, Emotional Resilience, Equestrian Sport, Health and Wellbeing, Leadership, Personal Development, Politics, Racecourses, Safeguarding, Working with Boards

Dr Eleanor Boden
- Career Coaching, Charities, Diversity and Inclusion, Education, Personal Development, Safeguarding

Eileen Harte
- Bloodstock, Career Coaching, Charities, Leadership, Personal Development, Racing Yards and Teams

Emma Sayer
- Charities, Current or Former Jockey, Education, Equestrian Sport, Personal Development, Racing Yards, Safeguarding

Gemma Waterhouse
- Change management, Charities, Corporate Governance, Equestrian Sport, Leadership, Safeguarding, Working with Boards

Helene Sharrock
- Career Coaching, Diversity and Inclusion, Emotional Resilience, Health and Wellbeing, Leadership, Mental Health Support, Personal Development, Working with Boards

Jayne Greenman
- Career Coaching, Corporate Governance, Diversity and Inclusion, Emotional Resilience, Health and Wellbeing, Leadership, Mentors for Mums, Personal Development, Racecourses, Safeguarding, Working with Boards

Lisa Hancock
- Charities, Corporate Governance, Current or Former Jockey, Leadership, Racecourses, Safeguarding, Working with Boards

Louise Stewart
- Career Coaching, Corporate Governance, Leadership, Personal Development, Racecourses, Working with Boards

Lucy Attwood
- Career Coaching, Change management, Corporate Governance, Diversity and Inclusion, Emotional Resilience, Leadership, Personal Development, Working with Boards

Lucy Gurney
- Charities, Education, Equine Facilitated Learning, Leadership, Mentors for Mums, Racing Yards and Teams, Working with Boards

Lynn Tomkins
- Career Coaching, Change management, Diversity and Inclusion, Education, Leadership, Personal Development

Pip Kirkby
- Career Coaching, Charities, Equestrian Sport, Leadership, Racecourses, Working with Boards

Rachel Flynn
- Bloodstock, Current or Former Jockey, Leadership, Legal, Racehorse Trainer, Racing Yards and Teams

Sarah Guest
- Emotional Resilience, Leadership, Mentors for Mums, Personal Development, Racing Yards, Racing Yards and Teams, Safeguarding

Simone Sear
- Career Coaching, Charities, Corporate Governance, Diversity and Inclusion, Health and Wellbeing, Leadership, Mental Health Support, Personal Development, Safeguarding

Susannah Gill
- Betting Industry, Diversity and Inclusion, Emotional Resilience, Media, Mentors for Mums, Networking, Personal Development, Politics

Tallulah Wilson
- Betting Industry, Bloodstock, Corporate Governance, Diversity and Inclusion, Mentors for Mums, Personal Development, Working with Boards