Dena Merson

Founder of Simply Racing, has extensive experience in coaching and mentoring in the racing industry working with CEOs and Boards, as well as with executives across the sport. She devised and developed the original Women in Racing mentoring programme and runs courses for senior and aspiring managers. A former Managing Director at Credit Suisse, Dena grew a breeding and bloodstock business before starting her own executive coaching business working in the City and with the military. She sat on the ROA Executive and Council, various racing committees and was on the Board of Thoroughbred Owner and Breeder. Dena blends a keen understanding of horseracing politics with business expertise and specialisation in leadership.