
Dena Merson
- Bloodstock, Career Coaching, Diversity and Inclusion, Emotional Resilience, Leadership, Personal Development
Dena, founder of Simply Racing, has extensive experience in coaching and mentoring in the racing and gaming industry working with boards and senior executives across the sport. She devised and developed the original Women in Racing mentoring programme and more recently the Racing Home Programme. A former Managing Director at Credit Suisse, Dena had a breeding and bloodstock business before starting her own executive coaching practice working with leaders in the City, and working on business strategy with charities and in the military. She was a board member on the Scottish Racing Academy, ROA and Thoroughbred Owner and Breeder. Dena blends a keen understanding of racing politics with business expertise and specialisation in leadership.
Meet the Women in Racing Mentors

Yvonne Carr
- Administration, Education, Former Amateur Rider, Former Permit Holder, Personal Development, Racing Yards, Racing Yards and Teams, Working with Boards

Baroness Dido Harding
- Change management, Corporate Governance, Current or Former Jockey, Former Amateur Rider, Leadership, Politics, Working with Boards

Helena Flynn
- Corporate Governance, Education, Equestrian Sport, Leadership, Personal Development, Working with Boards

Debbie Knott
- Administration, Charities, Health and Wellbeing, Leadership, Personal Development, Racing Yards, Tech

Hetta Harris
- Education, Emotional Resilience, Leadership, Maternity Support, Mentors for Mums, Racehorse Trainer, Racing Yards, Racing Yards and Teams, Safeguarding

Ali White
- Career Coaching, Education, Maternity Support, Mentors for Mums, Personal Development, Racing Yards, Racing Yards and Teams, Safeguarding

Heather Johnson
- Education, Equestrian Sport, Leadership, Maternity Support, Mentors for Mums, Personal Development, Racing Yards, Racing Yards and Teams, Safeguarding

Cheryl Caves
- Administration, Bloodstock, Leadership, Maternity Support, Menopause, Mentors for Mums, Networking, Personal Development, Working with Boards

Dominique Tortice
- Education, Equestrian Sport, Leadership, Maternity Support, Mentors for Mums, Personal Development, Racing Yards, Racing Yards and Teams, Safeguarding

Rose Grissell
- Corporate Governance, Diversity and Inclusion, Health and Wellbeing, Maternity Support, Mentors for Mums, Safeguarding, Working with Boards

Alison Horan
- Bloodstock, Charities, Global Industry, Leadership, Marketing, Working with Boards

Anne Lambert
- Career Coaching, Charities, Corporate Governance, Leadership, Working with Boards

Carrie Ford
- Charities, Current or Former Jockey, Emotional Resilience, Racing Yards, Racing Yards and Teams

Charlotte Osborne
- Career Coaching, Corporate Governance, Education, Equestrian Sport, Leadership, Personal Development, Safeguarding

Chloe Martin
- Bloodstock, Charities, Education, Leadership, Media, Personal Development, Safeguarding, Working with Boards

Claire Kubler
- Bloodstock, Equine Science, Personal Development, Racehorse Trainer, Racing Yards and Teams

Claire Sheppard
- Bloodstock, Charities, Corporate Governance, Education, Leadership, Politics, Racecourses, Safeguarding, Working with Boards

Clare Blakely
- Insurance, Leadership, Mentors for Mums, Networking, Personal Development, Racing Yards, Recruitment, Working with Boards

Dawn Laidlaw
- Bloodstock, Career Coaching, Diversity and Inclusion, Education, Leadership, Personal Development, Working with Boards

Di Farrell-Thomas
- Change management, Corporate Governance, Diversity and Inclusion, Education, Emotional Resilience, Equestrian Sport, Health and Wellbeing, Leadership, Personal Development, Politics, Racecourses, Safeguarding, Working with Boards

Dr Eleanor Boden
- Career Coaching, Charities, Diversity and Inclusion, Education, Personal Development, Safeguarding

Eileen Harte
- Bloodstock, Career Coaching, Charities, Leadership, Personal Development, Racing Yards and Teams

Emma Sayer
- Charities, Current or Former Jockey, Education, Equestrian Sport, Personal Development, Racing Yards, Safeguarding

Gemma Waterhouse
- Change management, Charities, Corporate Governance, Equestrian Sport, Leadership, Safeguarding, Working with Boards

Helene Sharrock
- Career Coaching, Diversity and Inclusion, Emotional Resilience, Health and Wellbeing, Leadership, Mental Health Support, Personal Development, Working with Boards

Jayne Greenman
- Career Coaching, Corporate Governance, Diversity and Inclusion, Emotional Resilience, Health and Wellbeing, Leadership, Mentors for Mums, Personal Development, Racecourses, Safeguarding, Working with Boards

Lisa Hancock
- Charities, Corporate Governance, Current or Former Jockey, Leadership, Racecourses, Safeguarding, Working with Boards

Louise Stewart
- Career Coaching, Corporate Governance, Leadership, Personal Development, Racecourses, Working with Boards

Lucy Attwood
- Career Coaching, Change management, Corporate Governance, Diversity and Inclusion, Emotional Resilience, Leadership, Personal Development, Working with Boards

Lucy Gurney
- Charities, Education, Equine Facilitated Learning, Leadership, Mentors for Mums, Racing Yards and Teams, Working with Boards

Lynn Tomkins
- Career Coaching, Change management, Diversity and Inclusion, Education, Leadership, Personal Development

Pip Kirkby
- Career Coaching, Charities, Equestrian Sport, Leadership, Racecourses, Working with Boards

Rachel Flynn
- Bloodstock, Current or Former Jockey, Leadership, Legal, Racehorse Trainer, Racing Yards and Teams

Sarah Guest
- Emotional Resilience, Leadership, Mentors for Mums, Personal Development, Racing Yards, Racing Yards and Teams, Safeguarding

Simone Sear
- Career Coaching, Charities, Corporate Governance, Diversity and Inclusion, Health and Wellbeing, Leadership, Mental Health Support, Personal Development, Safeguarding

Susannah Gill
- Betting Industry, Diversity and Inclusion, Emotional Resilience, Media, Mentors for Mums, Networking, Personal Development, Politics

Tallulah Wilson
- Betting Industry, Bloodstock, Corporate Governance, Diversity and Inclusion, Mentors for Mums, Personal Development, Working with Boards

Zoe Elliot
- Charities, Diversity and Inclusion, Education, Leadership, Maternity Support, Menopause, Mentors for Mums, Personal Development, Safeguarding