I had the privilege of attending the Racing Foundation Conference on 2nd October at York Racecourse. I attended along with representatives from Women in Racing (WiR), thanks to funded tickets made available to WiR members by the Racing Foundation.
It was an inspiring day focused on themes close to my heart — engaging the next generation while embracing fresh perspectives from outside the traditional racing industry to safeguard the sport’s future.
The energy in the room was vibrant. Conversations centred around digital innovation and initiatives such as the brilliant National Racehorse Week. This highlighted how powerful storytelling of the ‘behind-the-scenes’, which is so unique to racing, can be in connecting people to the sport.
This conference reinforced how important it is to connect with a new digital generation that values equine welfare, sustainability, and transparency. Sharing the heartbeat of the sport — from the stable to the saddle — is what will sustain its relevance in this new era.
I’m deeply grateful to WiR for the opportunity to attend and for everything this group has done to support and guide me in navigating a world that was recently new to me. From the moment I joined WiR as a member, I’ve found the community welcoming, empowering, and exceptional at creating opportunities and connections I might never have otherwise found.
Events like this remind me why openness and collaboration are essential. The future of equestrian sport lies in innovation, inclusivity, and in inspiring those who will carry it forward.
About Linda
Linda Nguyenova is the Co-founder & CEO of KONEKTT, an equine care management platform which aims to digitise and connect the entire equine ecosystem, enabling transparent, data-driven care to enhance welfare and improve traceability of global equine records. A passionate horse owner who has competed at novice levels in dressage and showjumping, Linda brings together her lifelong love of horses with over a decade of experience in business and investments, strengthened by Amardeep’s (Co-founder & CTO) extensive experience in data and technology.
Linda has worked at Endless, a leading transformational private equity house with investments including Hovis and American Golf, and BGF, the UK’s leading non-controlling growth capital investor, where she helped support BGF’s recent £300+ million pledge to female-powered businesses. Linda is recognised as a diversity and inclusion champion and one of Real Deals’ Future 40 D&I Leaders. She continues to advocate for innovation, collaboration while placing welfare at the heart of equestrian sport.
