Helena Flynn
- Corporate Governance, Education, Equestrian Sport, Leadership, Personal Development, Working with Boards
Helena is a seasoned PR and brand expert with over a decade of experience leading high-profile campaigns, managing large-scale budgets, and driving sustainability initiatives. As Head of PR for British Airways, Helena managed prestigious projects such as the launch of the A380 in Singapore with Gwyneth Paltrow and global events like the Suicide Squad tour with Margot Robbie and Will Smith, along with high-value partnerships including the Rugby World Cup and London 2012.
Transitioning to Head of Brand & International PR for Jaguar Land Rover, Helena led global brand strategies and PR campaigns including The PACE family of cars launch with Dua Lipa and key sponsorships including The Invictus Games.
Currently serving as the Programme Director for The Horse Welfare Board, Helena brings a passion for animal welfare to the forefront of one of the UK’s most cherished industries driving the implementation of the industries strategy ‘A Life well lived’. Known for managing multi-million-pound budgets, creating innovative campaigns, and launching high profile events globally, earning a reputation for excellence in both global PR campaigns and large-scale change programmes for global businesses.
Meet the Women in Racing Mentors
Yvonne Carr
- Administration, Education, Former Amateur Rider, Former Permit Holder, Personal Development, Racing Yards, Racing Yards and Teams, Working with Boards
Baroness Dido Harding
- Change management, Corporate Governance, Current or Former Jockey, Former Amateur Rider, Leadership, Politics, Working with Boards
Debbie Knott
- Administration, Charities, Health and Wellbeing, Leadership, Personal Development, Racing Yards, Tech
Anne Lambert
- Career Coaching, Charities, Corporate Governance, Leadership, Working with Boards
Carrie Ford
- Charities, Current or Former Jockey, Emotional Resilience, Racing Yards, Racing Yards and Teams
Charlotte Osborne
- Career Coaching, Corporate Governance, Education, Equestrian Sport, Leadership, Personal Development, Safeguarding
Chloe Martin
- Bloodstock, Charities, Education, Leadership, Media, Personal Development, Safeguarding, Working with Boards
Claire Kubler
- Bloodstock, Equine Science, Personal Development, Racehorse Trainer, Racing Yards and Teams
Claire Sheppard
- Bloodstock, Charities, Corporate Governance, Education, Leadership, Politics, Racecourses, Safeguarding, Working with Boards
Clare Blakely
- Insurance, Leadership, Networking, Personal Development, Racing Yards, Recruitment, Working with Boards
Dawn Laidlaw
- Bloodstock, Career Coaching, Diversity and Inclusion, Education, Leadership, Personal Development, Working with Boards
Dena Merson
- Bloodstock, Career Coaching, Diversity and Inclusion, Emotional Resilience, Leadership, Personal Development
Di Farrell-Thomas
- Change management, Corporate Governance, Diversity and Inclusion, Education, Emotional Resilience, Equestrian Sport, Health and Wellbeing, Leadership, Personal Development, Politics, Racecourses, Safeguarding, Working with Boards
Dr Eleanor Boden
- Career Coaching, Charities, Diversity and Inclusion, Education, Personal Development, Safeguarding
Eileen Harte
- Bloodstock, Career Coaching, Charities, Leadership, Personal Development, Racing Yards and Teams
Emma Sayer
- Charities, Current or Former Jockey, Education, Equestrian Sport, Personal Development, Racing Yards, Safeguarding
Gemma Waterhouse
- Change management, Charities, Corporate Governance, Equestrian Sport, Leadership, Safeguarding, Working with Boards
Helene Sharrock
- Career Coaching, Diversity and Inclusion, Emotional Resilience, Health and Wellbeing, Leadership, Mental Health Support, Personal Development, Working with Boards
Jayne Greenman
- Career Coaching, Corporate Governance, Diversity and Inclusion, Emotional Resilience, Health and Wellbeing, Leadership, Personal Development, Racecourses, Safeguarding, Working with Boards
Lisa Hancock
- Charities, Corporate Governance, Current or Former Jockey, Leadership, Racecourses, Safeguarding, Working with Boards
Louise Stewart
- Career Coaching, Corporate Governance, Leadership, Personal Development, Racecourses, Working with Boards
Lucy Attwood
- Career Coaching, Change management, Corporate Governance, Diversity and Inclusion, Emotional Resilience, Leadership, Personal Development, Working with Boards
Lucy Gurney
- Charities, Education, Equine Facilitated Learning, Leadership, Racing Yards and Teams, Working with Boards
Lynn Tomkins
- Career Coaching, Change management, Diversity and Inclusion, Education, Leadership, Personal Development
Pip Kirkby
- Career Coaching, Charities, Equestrian Sport, Leadership, Racecourses, Working with Boards
Rachel Flynn
- Bloodstock, Current or Former Jockey, Leadership, Legal, Racehorse Trainer, Racing Yards and Teams
Sarah Guest
- Emotional Resilience, Leadership, Personal Development, Racing Yards, Racing Yards and Teams, Safeguarding
Simone Sear
- Career Coaching, Charities, Corporate Governance, Diversity and Inclusion, Health and Wellbeing, Leadership, Mental Health Support, Personal Development, Safeguarding
Susannah Gill
- Betting Industry, Diversity and Inclusion, Emotional Resilience, Media, Networking, Personal Development, Politics
Tallulah Wilson
- Betting Industry, Bloodstock, Corporate Governance, Diversity and Inclusion, Personal Development, Working with Boards
Zoe Elliot
- Charities, Diversity and Inclusion, Education, Leadership, Maternity Support, Menopause, Personal Development, Safeguarding