Alison Horan
- Bloodstock, Charities, Global Industry, Leadership, Marketing, Working with Boards
For as long she can remember, horses have played a major part in Ali’s life, from her days as a member of the Burghley Pony Club, to being the driving force behind the establishment of Polo as a recognised, and now thriving, sport at the University of St Andrews, where she graduated in 2004.
She has a post graduate diploma in digital marketing and has worked as a marketeer in the racing and breeding Industry for 18 years.
After graduating from university, she travelled to Australia and had her first taste of the racing and breeding world – working for Inglis auction house in Sydney as marketing assistant, then moving to Melbourne to work at the Victoria Racing Club in the membership/ marketing team.
On her return to the UK, she took on the role of marketing co-ordinator at Darley – now Godolphin – and since then she has held several senior positions within the company. She has been the Global Head of Marketing for the past six years.
Ali works with, and manages and develops, teams in Europe, the US, Australia, and Japan. Her role comprises brand promotion, stallion marketing, charities promotion and communications, fan engagement, global partnerships, PR and internal communications.
The role also involves the creation and presentation of marketing, communications and commercial strategies to key stakeholders.
She has completed numerous courses on team development and can offer advice and support in this area.
As a mother to two young boys, she understands the challenges of balancing work and raising children and so is keen to support other mothers working in this Industry.
Meet the Women in Racing Mentors
Yvonne Carr
- Administration, Education, Former Amateur Rider, Former Permit Holder, Personal Development, Racing Yards, Racing Yards and Teams, Working with Boards
Baroness Dido Harding
- Change management, Corporate Governance, Current or Former Jockey, Former Amateur Rider, Leadership, Politics, Working with Boards
Helena Flynn
- Corporate Governance, Education, Equestrian Sport, Leadership, Personal Development, Working with Boards
Debbie Knott
- Administration, Charities, Health and Wellbeing, Leadership, Personal Development, Racing Yards, Tech
Hetta Harris
- Education, Emotional Resilience, Leadership, Maternity Support, Mentors for Mums, Racehorse Trainer, Racing Yards, Racing Yards and Teams, Safeguarding
Ali White
- Career Coaching, Education, Maternity Support, Mentors for Mums, Personal Development, Racing Yards, Racing Yards and Teams, Safeguarding
Heather Johnson
- Education, Equestrian Sport, Leadership, Maternity Support, Mentors for Mums, Personal Development, Racing Yards, Racing Yards and Teams, Safeguarding
Cheryl Caves
- Administration, Bloodstock, Leadership, Maternity Support, Menopause, Mentors for Mums, Networking, Personal Development, Working with Boards
Dominique Tortice
- Education, Equestrian Sport, Leadership, Maternity Support, Mentors for Mums, Personal Development, Racing Yards, Racing Yards and Teams, Safeguarding
Rose Grissell
- Corporate Governance, Diversity and Inclusion, Health and Wellbeing, Maternity Support, Mentors for Mums, Safeguarding, Working with Boards
Anne Lambert
- Career Coaching, Charities, Corporate Governance, Leadership, Working with Boards
Carrie Ford
- Charities, Current or Former Jockey, Emotional Resilience, Racing Yards, Racing Yards and Teams
Charlotte Osborne
- Career Coaching, Corporate Governance, Education, Equestrian Sport, Leadership, Personal Development, Safeguarding
Chloe Martin
- Bloodstock, Charities, Education, Leadership, Media, Personal Development, Safeguarding, Working with Boards
Claire Kubler
- Bloodstock, Equine Science, Personal Development, Racehorse Trainer, Racing Yards and Teams
Claire Sheppard
- Bloodstock, Charities, Corporate Governance, Education, Leadership, Politics, Racecourses, Safeguarding, Working with Boards
Clare Blakely
- Insurance, Leadership, Mentors for Mums, Networking, Personal Development, Racing Yards, Recruitment, Working with Boards
Dawn Laidlaw
- Bloodstock, Career Coaching, Diversity and Inclusion, Education, Leadership, Personal Development, Working with Boards
Dena Merson
- Bloodstock, Career Coaching, Diversity and Inclusion, Emotional Resilience, Leadership, Personal Development
Di Farrell-Thomas
- Change management, Corporate Governance, Diversity and Inclusion, Education, Emotional Resilience, Equestrian Sport, Health and Wellbeing, Leadership, Personal Development, Politics, Racecourses, Safeguarding, Working with Boards
Dr Eleanor Boden
- Career Coaching, Charities, Diversity and Inclusion, Education, Personal Development, Safeguarding
Eileen Harte
- Bloodstock, Career Coaching, Charities, Leadership, Personal Development, Racing Yards and Teams
Emma Sayer
- Charities, Current or Former Jockey, Education, Equestrian Sport, Personal Development, Racing Yards, Safeguarding
Gemma Waterhouse
- Change management, Charities, Corporate Governance, Equestrian Sport, Leadership, Safeguarding, Working with Boards
Helene Sharrock
- Career Coaching, Diversity and Inclusion, Emotional Resilience, Health and Wellbeing, Leadership, Mental Health Support, Personal Development, Working with Boards
Jayne Greenman
- Career Coaching, Corporate Governance, Diversity and Inclusion, Emotional Resilience, Health and Wellbeing, Leadership, Mentors for Mums, Personal Development, Racecourses, Safeguarding, Working with Boards
Lisa Hancock
- Charities, Corporate Governance, Current or Former Jockey, Leadership, Racecourses, Safeguarding, Working with Boards
Louise Stewart
- Career Coaching, Corporate Governance, Leadership, Personal Development, Racecourses, Working with Boards
Lucy Attwood
- Career Coaching, Change management, Corporate Governance, Diversity and Inclusion, Emotional Resilience, Leadership, Personal Development, Working with Boards
Lucy Gurney
- Charities, Education, Equine Facilitated Learning, Leadership, Mentors for Mums, Racing Yards and Teams, Working with Boards
Lynn Tomkins
- Career Coaching, Change management, Diversity and Inclusion, Education, Leadership, Personal Development
Pip Kirkby
- Career Coaching, Charities, Equestrian Sport, Leadership, Racecourses, Working with Boards
Rachel Flynn
- Bloodstock, Current or Former Jockey, Leadership, Legal, Racehorse Trainer, Racing Yards and Teams
Sarah Guest
- Emotional Resilience, Leadership, Mentors for Mums, Personal Development, Racing Yards, Racing Yards and Teams, Safeguarding
Simone Sear
- Career Coaching, Charities, Corporate Governance, Diversity and Inclusion, Health and Wellbeing, Leadership, Mental Health Support, Personal Development, Safeguarding
Susannah Gill
- Betting Industry, Diversity and Inclusion, Emotional Resilience, Media, Mentors for Mums, Networking, Personal Development, Politics
Tallulah Wilson
- Betting Industry, Bloodstock, Corporate Governance, Diversity and Inclusion, Mentors for Mums, Personal Development, Working with Boards
Zoe Elliot
- Charities, Diversity and Inclusion, Education, Leadership, Maternity Support, Menopause, Mentors for Mums, Personal Development, Safeguarding