When betting and racing come together in a constructive way, there is the potential to create a real force for social good. Nowhere has this been better illustrated than by the Racing Home project, which has been helping to make meaningful changes to the lives of working parents in the horse racing industry since its inception in 2019.
Women in Racing is delighted to announce the continued funding of the Racing Home project by Kindred Group, with their contribution this time of £50,000 meaning that Kindred’s generous support for the project to date has now reached £100,000 over the past five years.
Moreover, as part of the next round of the Racing Home project, Kindred will be pioneering the first ever study on menopause in the horse racing industry.
This unique project will work with the constituents of the horse racing industry to gauge understanding of how menopause affects the female workforce across the sport, and what steps can be taken to support racing’s people at this stage of their life.
Dr. Kate Clayton-Hathway, in affiliation with Oxford Brookes University Business School, will be creating a working group to commence this work in 2025 and will also look to collaboratively work with Womenkind, Kindred’s employee network of women, to maximise impact on their office-based employees.
Women in Racing and Kindred are delighted to be involved in leading the conversation on menopause, and look forward to seeing the results of the next phase positively impacting a forgotten generation of women. Pre-, peri- and post-menopausal women are increasingly being recognised as a vital component of the future of our sport, and the team behind Racing Home are thrilled to announce this exciting news.
Lucy Gurney, chair of Women in Racing, said: “The Women in Racing team is proud of our partnership with Kindred and both grateful and delighted to be part of their unique approach to sport sponsorship through Racing Home. The number of working parents supported by Racing Home continues to increase its reach through its portal, Grassroots Ambassadors, podcasts, videos and groundbreaking Post- Pregnancy Rehabilitation and Support Programme.
Kindred’s generous support alongside the Racing Foundation, has enabled us to continue to make an impact in supporting parents and women of all ages. The impact of menopause now needs addressing in the racing industry and with Kindred’s funding, we can produce research that will meaningfully start the conversation.”
Neil Banbury, Chief Commercial & Marketing Officer at Kindred said: “We have proudly worked with Women in Racing for a number of years, and it is an organisation that is delivering truly outstanding outcomes for a sport we all love. As a strong supporter of racing, Kindred is committed to ensuring the wider racing community feels the benefits of our footprint – and we are confident that this latest funding will deliver vital knowledge and understanding to help drive the ‘Racing Home’ project to the next level.”
To learn more: www.racinghome.org.uk